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Hi Alice,
After reading this post I HAD to comment because I related to it on so many levels. I started blogging, tweeting and nurturing a Facebook Page for my business in 2009. I, too, thought it would be easy...and it is not. Writing is a passion of mine but writing about relevant topics pertinent to dentistry is not exactly where my writing passion lies and so, it does take time and effort. As of the first of this past year, I started to incorporate a weekly video blog called Word of Mouth Wednesday. It seems to get a pretty good number of hits but, like you I wish I would get more comments. I also have a business entity called Social Media DDS where I work with people in the dental profession on making them comfortable with social media and I blog for that site as well. That blog gets a few more comments. Twitter definitely is a good platform for increasing the visibility to our sites and it, as you mentioned, creates new relationships (and I agree...Mark Schaefer is one of my favorites as well). Like you, I relaly want to build a conversational community on my blogs. I will keep plugging..I know it takes time and perseverance and I am very passionate about what I do so I will continue. As an aside, have you seen the Livefyre commenting plugin? It allows more of a conversation feel in the commenting section of your blog. You may find it intriguing.
Loved this post and thanks for letting me share!
Claudia

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